Nora is our shared language for a better future
- a collective voice.

 

Nora was born out of the work with the Nordic Charter for Women’s Health 2040.

In 2025, 136 experts from across the Nordic ecosystem gathered at the Danish Parliament in Copenhagen. Starting from a vision for 2040 - brought to life through the story of Nora, a fictional yet evidence-based woman whose life journey illustrates how women’s health could be addressed differently than it is today - participants worked backwards in time.

Together, they identified the reforms, system changes, and shifts in norms needed in the coming years to make this vision a reality. The process led to a clear realisation: although the different expert tracks - Equitable Research, Women-Centred Care, Inclusive Innovation, Innovative Governance, and Health Literacy & Awareness - used different language to describe them, they all identified the same enabling infrastructure. Basically - Nora helped them realise they all want the same change.

The Nordic Charter for Women’s Health 2040 was launched December 2025 at the Embassy of Finland in Denmark, co-hosted by The Nordic Council of Ministers, Copenhagen Institute for Futures Studies and Nordic Women’s Health Hub, and the framework has been published in the Lancet.

NORA’s mission is to turn the vision set out in the Nordic Charter 2040 into action.

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The Team

  • A woman with long brown hair and blue eyes, smiling softly, wearing a colorful patterned top.

    Anna Sane

    CO-FOUNDER
    anna@norainitiative.com

    Anna is a FemTech founder and investor whose entrepreneurial journey gave her first-hand insight into the systemic challenges shaping women’s health and healthcare innovation today. She holds a degree from the Stockholm School of Economics and brings more than 15 years of experience in management consulting, innovation, and leadership roles across both startups and established organisations. She has led many complex transformation and change projects, recently focusing on the healthcare system, and worked extensively with commercial strategy, brand building, and community growth.

  • A woman with wavy brown hair smiling while leaning against a tree in a forest.

    Jeanette Kæseler

    CO-FOUNDER
    jeanette@norainitiative.com

    Jeanette is an innovator and futurist whose work focuses on rethinking health, equality, and the future of human potential. With a background in political science and as one of the few published futurists in the Nordics, she brings deep expertise in strategy, foresight, and innovation. She previously served as Head of New Business and Senior Advisor at the Copenhagen Institute for Futures Studies, and later as Business Design Leader at EGGS Design. She is the initiator of the Nordic Charter for Women’s Health 2040, a cross-sector initiative focused on advancing women’s health and equity.

  • A young woman with curly blonde hair wearing a black long-sleeve shirt, black pants, a necklace, and a wristwatch, standing against a plain white wall and smiling at the camera.

    Weronika Korbutt

    DESIGN STRATEGIST

    Weronika is a design strategist and UX designer with a background in interaction design and new tech. She has worked across large organizations, start-ups, and design agencies, contributing to projects within med-tech, healthcare, pharma, innovation, and community building. With experience from Novo Nordisk, as well as consulting and start-up environments, she combines strategic thinking and human-centred design to create meaningful change.

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